SaniBlues has been presented as a novelty in the Innovation HUB of this year’s edition of Fruit Attraction in Madrid

We are already at Fruit Attraction!  And we have done it again… We have launched a new, innovative and unique product in the world for the treatment of pesticide-free blueberries.

SaniBlues was born as an alternative to phytosanitary products; a natural formulation that, after several demonstrations with customers over the course of a year, has been able to demonstrate its effectiveness in the treatment of around 15 million KG of blueberries, and which, in addition, for Sanifruit means that we have achieved 25% of the national market share throughout these months of tecnical trials and successes.

According to Erica Biel, our Quality and Innovation Manager, “It is a biodegradable formulation based on food-grade ingredients for the treatment of blueberries on-line: It acts as a coating,  protecting the fruit from alterations caused by external agents, increasing the percentage of fruit shel-life and reducing dehydration during the transport and marketing of the fruit”.

SaniBlues acts by stimulating the natural resistance of blueberries and protects them against metabolic ripening reactions, allowing a longer shelf-life, thanks to the effects provided by its application:

• PRESERVATIVE: Extends the shelf-life of blueberries, and protects them against decomposition caused by external agents.
• ELICITOR: They increase their defenses, since the molecules applied stimulate the natural resistance of blueberries to external agents.
• ANTIOXIDANT: Slows down the effects of oxygen free radicals that cause damage to cell molecules and membranes.
• PROTECTIVE COATING: Reduces dehydration and protects blueberries from metabolic ripening reactions.

This pioneering natural post-harvest treatment for blueberries has not only proven its effectiveness, but also provides a series of very interesting benefits for exporting companies:

• ECONOMY AND SUSTAINABILITY: By increasing the percentage of marketable fruit, losses are reduced, which translates into benefits for packers and in turn, contributes to reducing food waste. In addition, as it is a formulation based on food-grade additives, it contributes to maintaining the health of people and the environment.
• INTEREST AND GUARANTEE: A direct consequence of the previous one, thanks to the decrease in complaints from the final clients of the marketers. This helps to build clients loyalty and in turn, also contributes to entrepreneurs being increasingly profitable and stable.
• CONFIDENCE: SaniBlues will help you to better maintain the fruit over time, an added value for entrepreneurs who currently have to deal with countless challenges on a daily basis.
• NOVELTY AND PRIDE: Exporting companies have the opportunity to add positive values to their brands, thanks to the fact that SaniBlues contributes to the reduction of food waste and does not pollute people’s health or the environment.

From Sanifruit, we provide you with an email and a contact form for more information about SaniBlues from our team of technical-commercial advisors.

We will be available during this edition of Fruit Attraction Madrid at stand 8C09.

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You can request an appointment through this link during the fair.

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