After recovering from the emotions and meetings with friends and collaborators at Fruit Attraction, at Sanifruit we are pleased to introduce one of the most exciting news we launched at the exhibition: a new brand image.
Not only has it consisted of modernizing the logo, preserving the spirit of the previous one, but we also wanted to represent everything that Sanifruit is nowadays, and which will guide us towards the future: innovation, sustainability, and diversification.
Our brand is alive and evolves along with the changes that occur in our society due to the increasing demand for healthy products, that is why Sanifruit is in a process of diversification. Citrus fruits were the beginning, but in Sanifruit now we can offer a wide range of postharvest treatments for banana, stone fruit, melon and pome fruit, as well as a range of products for organic farming, and that is why our brand adapts to achieve a transversal presence within our structure.
Diversification could not be achieved without innovation, which is the core business of the company and a driver to achieve highly effective chem-free solutions. Innovation boosts our activities and large amounts of resources are allocated to make it possible. Sanifruit is simply a biotechnology company that has integrated continuous innovation as a way of working to offer the market a product that meets the expectations of customers in terms of efficiency, but also does so with a chem-free formulation that protects people’s health and the environment.
This last element leads us irretrievably to the sole purpose of Sanifruit: sustainability. From the beginning we have sought to develop products that would take care of people, fruits without pesticides and solutions to preserve the environment. In addition, by extending the post-harvest life of fruits and vegetables we contribute to the reduction of food waste and consequently CO2 emissions.
Last but not least, as the most observant will have seen, we have also changed our slogan: Healthy Fruiture. We already know that healthy fruit without post-harvest residues is possible, and we have been demonstrating it for years, we have always wanted to go further. Sanifruit’s ultimate goal transcends the customer who uses our products and reaches people and the environment around them. We want to achieve an actual healthy future and make a huge positive impact on the health of as many people as possible and protect our planet, and we will do so through what we know best and is so necessary in a good diet: fruits and vegetables.
Will you join the Healthy Fruiture revolution?
